How we think about the problems we work on.

Kolyde Co publishes writing on AI strategy, product development, and digital transformation — with a particular focus on African markets and the gap between AI ambition and AI execution.

We do not publish for the sake of publishing. Everything here is written because we have something specific to say.

AI & StrategyMarch 2026

Why your AI strategy will never get built

The structural reasons AI mandates fail between boardroom and deployment — and what the organisational fix looks like.

8 min read

Product & DesignMarch 2026

The three-layer architecture decision every Shopify merchant with complex requirements gets wrong

A technical explainer using real architectural principles to illustrate why most Shopify customisations fail at scale.

10 min read

AI & StrategyFebruary 2026

GEO is not SEO with a new acronym

What Generative Engine Optimisation actually requires, why it is structurally different from traditional SEO, and what African e-commerce businesses need to do now.

6 min read

Africa & TechnologyFebruary 2026

What the Big 4's AI mandate means for their clients in Africa

Deloitte, PwC, EY, and KPMG have all made public AI commitments. What that means in practice, and what clients of those firms should actually expect to receive.

7 min read

Africa & TechnologyJanuary 2026

On building from Lagos

Why operating from Nigeria makes Kolyde Co more useful to global clients — and what African market context actually means for the practice of AI consulting.

5 min read

If any of this is relevant to a challenge you are working on,

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